The Company also organizes events to empower young staff and increase their potential to significantly contribute to the nation's sustainable growth and protect public health. The 'Free-Clutter' Friday program encourages community participation in the Emirates Environmental Group-led recycling campaign 'OROC'. Century Financial employees are encouraged to post photos of their recycling efforts as part of this campaign.

Century Financial continues its pursuit of complementing the UAE’s vision of a unified nation with initiatives that encourage building a cohesive society. The brand strongly believes in embracing the core values and elements of cultural significance to best engage its audiences with opportunities to express their love for the UAE. As part of the 51st National Day celebrations, employees from Century Financial also planted 100 Ghaf Trees with their name tags to express gratitude and love for the country.

Century’s “Health, Wealth, Happiness” charity drive catered to these three important aspects of life. Under the Health, Wealth, Happiness banner each year Century has been creating a unique charity experience that reaches out to the less privileged sections of the society.

A typical HWH kit consists of:

(a) Health (Health/hygiene related items),

(b) Wealth (Discount vouchers for money transfer charges, to send across their money to their families), and

(c) Happiness (calling cards to call their loved ones back home)

Keeping in mind the current situation due to the pandemic, in 2020 our HWH kit was modified to contain hygiene and protection items like face mask, gloves and sanitizers for the front line workers comprising of Careem food delivery Captains.

The top 50 winners were felicitated and rewarded with a gold coin each for sharing their thoughts for the great nation, the UAE. The initiative finally culminated with Ghaf tree (which is the UAE National Tree) plantation activity by all the 50 winners and employees with their names tagged to it.

Overall, it was an enriching experience for all the participants as it gave them an opportunity to contribute towards a greener society during the special year of Fiftieth of the nation.

As the world unites in efforts to continue raising awareness about Breast Cancer we contributed towards this global awareness drive through a talk series by doctors explaining the importance of early detection through self-examination. We also conducted health checkups for female employees along with informative sessions on the cause, early detection, and care in association with MOHAP (Ministry of Health and Prevention, UAE)

With #SheMatters, we also partnered with Al Jalila Foundation, a global healthcare philanthropic organization that’s dedicated to transforming lives. Having committed a donation of AED 10,000 towards Al Jalila and Brest Friends’ “PINKtober drive”; with such association, we will contribute to fulfilling Jalila Foundation’s goals for breast cancer research and treatment in the UAE.

#Shematters is yet another initiative by Century Financial that has garnered tremendous support from its staff showing commitment by uniting for a noble cause. The campaign was live on social media, and all the events were conducted until the end of October 2021.

Under this unique initiative, the company contributed to funding part of the educational fee of three 18 years old adult female students belonging to different nationalities, namely, Emirati, Indian and Syrian.

This gesture is our little contribution towards the welfare of women students with special needs, undertaken by Al Noor Rehabilitation & Welfare Association for People of Determination.

As part of the felicitation ceremony, the winners had the opportunity of planting saplings of the UAE’s national tree, the Ghaf, with their name tag on it. Century team along with the contest winners planted 49 Ghaf trees at International Center for Biosaline Agriculture (ICBA), Dubai.

During the activity, the participants also learned the beneficial facts about the drought-tolerant evergreen desert tree, which boosts soil fertility and supports the growth of crop plants under its shade.

This was our little contribution towards celebrating UAE’s heritage and share visions that could shape the future of the nation. The initiative also fueled a greener society and stood for a cause that the brand truly believes in.