Thursday, January 22, 2026
Pair Trade: Consumer Staples and Consumer Discretionary ETF
By Century Financial in 'Investment Insights'
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Pair Trade – Long Consumer Staples (XLP) / Short Consumer Discretionary (XLY)
In Layman’s Terms
- The economic data points to consumer spending slowing to 2% in 2026 from 3.5% in 2025.
- Based on the quarterly estimates, wage growth is also slowing relative to inflation. It's reflected in CPI increasing from 2.7% to 3% and wage growth declining from 3.7% to 3.4% between Q4 2025 and Q2 2026.
- Consumers tend to postpone their non-essential purchases during these times and prioritise essential purchases. Thus, we expect the Consumer Staples ETF (XLY) to outperform the Consumer Discretionary ETF (XLP).
- From the 0.67 level, the near-term targets for the pair remain at 0.72 and 0.80. On the contrary, a support is observed at 0.65 and 0.63, respectively. This implies a maximum gain of 8.6% and a loss of 2.8%.
Fundamentals
- Based on economic forecasts, consumer spending in the US is expected to decline to 2% in 2026, down from 3.5% growth in 2025. The quarterly CPI forecasts indicate an increase from 2.7% in Q4 2025 to 3% in Q2 2026. In contrast, the average hourly earnings are expected to decelerate from 3.7% in Q4 2025 to 3.4% in Q2 2026. Moreover, the unemployment rate is expected to inch up to 4.5% in 2026 from 4.3% in 2025. According to the University of Michigan consumer sentiment survey, the index remains at 54, nearly 25% below last January's reading. In such an environment, consumers typically shift their spending towards essentials and delay their discretionary (non-essential) purchases. Hence, the consumer staples (XLY) may outperform the consumer discretionary (XLP), reinforcing defensive spending behaviour.
- The analyst outlook for some of the XLP ETF's top-weighted holdings also remains positive as follows:
Walmart – In its Q4 results, the company forecasts net sales to grow 3.75-4.75% and operating income to rise 8-11%. This indicates that Walmart is likely to see its operating income increase faster than sales for the whole year, highlighting the strength of its business. Additionally, the company is strategically positioned to boost its market share through its value and convenience options, appealing to consumers, including those from higher-income households. Regarding AI, it has also collaborated with Gemini recently to make agent-led shopping smoother and increase sales.
Costco – The company's sales grew by 8.5% in December, driven by higher traffic and higher average ticket. Their digitally enabled sales also grew by 18% in December, compared with 16.3% in November. The company has demonstrated retail resilience, with same-store sales robust enough to support sustained long-term growth. - The sector rotation graph also shows increased money flow into Consumer Staples, which outperformed XLY in momentum over the past week. Additionally, the top holdings of the XLY ETF, Amazon and Tesla, have fallen below their 50-day SMA levels, further supporting the ongoing trend.

Source: Bloomberg
Date: 19th January 2026
Macro ETF Flows
- Market sentiment has weakened amid renewed trade tensions, driven by President Trump’s unpredictable stance on Greenland and escalating tariff threats toward Europe.
- Consequently, the past week has exhibited twice the average 30-day trading volume of 15.8 million in the Consumer Staples sector. Such levels of trading volume were last observed following President Trump's announcement of tariffs in the week commencing April 7, 2025. This explicitly indicates institutional positioning towards more defensive sectors.
Source: Bloomberg
Date: 19th January 2026
The weekly trading volume in XLP was 138 million, nearing the 156 million recorded in April 2025. Additionally, the trading volume in the week before was also notably high at nearly 104 million.
Source: Bloomberg
- The above screenshot indicates that the ETF received a weekly inflow of $1 billion for the week ending January 16, almost twice the average of $520 million over the past month.
Technicals
Pair Trade - Long Consumer Staples (XLP) / Short Consumer Discretionary (XLY)
Source: Bloomberg
Date: 19th January 2026
- The pair demonstrates an average of 0.72 on a yearly basis, and it currently trades at 0.67. This implies a gain of almost 7.7% before reaching the average.
- The ratio has exceeded both the 50-day (red line) and 100-day (white line) moving averages. Additionally, a bullish crossover is imminent, signalling potential upward momentum for the pair.
- A near-term target for the pair remains at 0.72, followed by 0.80. If it crosses 0.8, it can test the high of 0.90, created on April 21.
Scenario Analysis
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