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Tuesday, January 25, 2022

Analyzing 5 Intriguing Shark Tank India Deals - Series 2

By Century Financial in Blog

Analyzing 5 Intriguing Shark Tank India Deals -...
Shark Tank India Deals – Series 2

Shark Tank India show is in full swing, with new episodes bringing in fresh perspectives of business avenues.

This discussion follows our prior article on “Business Worthiness of the Shark Tank India Business Deals - The Litmus Test.”

In this edition, we discuss 5 captivating ideas that were showcased on the show.

The intriguing unique business concepts are an attempt to solve practical problems faced in day-to-day life.

For instance, Peeschute aims to improve the sanitary infrastructure of India. Meanwhile, Annie aims to create a revolution by developing solutions to enhance cognitive ability in visually challenged kids.

These initiatives are promising as they are connected to impactful social causes. Moreover, from a market perspective, the business appears to have plenty of room to broaden total addressable market (TAM).

Other than that, Carragreen's innovative designs resonate well with the LEAN methodology of 'reducing the waste' and creating a green impact.

We were compelled to include Bummer in our analysis as it helps us make some sense of Gen Z preferences, and how it was tapped into a scalable business model.

Hecoll’s business idea deserves a mention backed by the extraordinary R&D endeavour in manufacturing a product of future requirement.

Century Financial is delighted to partner with “Shark Tank India” as a presenting sponsor across the Middle East feed.

The meticulously picked business initiatives throw light on an interesting flavour of impactful business ideas taking the shape of a revenue-generating business.


Peeschute business idea, by Siddhant Tawarawala, aired during Episode 13. Peeschute is an innovative startup that offers unisexual disposable urine bags.

Peeschute, based out of Maharashtra, is an innovative and patented unisexual pocket toilet which can be used to urinate amid difficult circumstances. It turns the urine into solid immediately, giving a no leakage, odour proof, and mess-free solution.

Entrepreneur’s Ask INR 50 lakh for 2% Equity
Final Deal INR 75 lakh for 6% Equity
Final Deal Valuation (Pre Money) INR 12.5 Crore
Century’s insights

Peeschute is solving a practical problem of hygienic sanitary solutions in developing and underdeveloped countries.

Moreover, the solution finds immense application for immobile patient care.

Also, it is a considerable option for travellers be it trekkers, road trippers, looking for hygienic options, in the backdrop of lingering coronavirus impacts.

The scope of getting larger business and scalability is highly backed by an aggressive pricing strategy.

The solution has the potential to gain government’s backing as it deals in addressing the social cause for immobile patients. The affordability of the product for the common masses can be a key catalyst in this regard.

The USP of the product lies in its compact aesthetics which boosts its appeal from a supply chain manageability and usability perspective.


Carrabox by Carragreen is a food packaging box (patent filed) that can be converted into a spoon and plate/bowl, to consume packaged food in a convenient manner.

It was showcased in Shark Tank India Episode 13.

Carragreen founders — Surabhi Shah and Chetna Shah — identify themselves as Eco-warriors. The daughter-in-law and mother-in-law duo from Indore, MP, aim to provide a reasonably priced green alternative for disposable plastic.

Entrepreneur’s Ask INR 50 lakh for 10% Equity
Final Deal INR 50 lakh for 20% Equity
Final Deal Valuation (Pre Money) INR 35 Crore
Century’s insights

Carrabox by Carragreen strikes the right chord with Gen Z and millennials as it utilizes food grade board that is compostable and biodegradable.

This population is constantly looking for greener solutions while increasingly relying on online food delivery platforms.

The booming market for popular food delivery apps like Zomato, Swiggy and Uber Eats in India makes the scenario more conducive for Carragreen. This factor makes the solution alluring from a scalability perspective as well.

Moreover, it has a mass appeal in the sense that food consumption in products curated from single use plastic isn’t considered a healthy choice.

We believe the decision to invest was at an appropriate valuation.

Thinkerbell Labs

Thinkerbell Labs is presently focusing on the development of Annie, claimed to be the world’s first Braille literacy device for the visually impaired.

The device, Annie, which was showcased during Episode 13, is an attempt to make education inclusive, driven by intuitive engineering and design. Founders are Sanskriti Dawle, Aman Srivastava, Dilip Ramesh, and Saif Shaikh.

Entrepreneur’s Ask INR 30 lakh for 0.5% Equity
Final Deal INR 105 lakh for 3% Equity
Final Deal Valuation (Pre Money) INR 35 Crore
Century’s insights

The tech-driven organisation’s flagship innovation, Annie, helps visually impaired people learn the process to read, write, and type in Braille on their own in any medium of instruction.

Again, the cause to associate with this company is compelling.

Moreover, the Sharks seemed to have banked on the potential of transforming this business as a software provider and not merely a device selling company. The valuation estimated by Sharks looks appropriate as the innovative device has good business potential.

Although, the visually challenged kids’ education ecosystem is niche but the customer stickiness is high.


Bummer, an Indian innerwear brand, presented its business idea in Shark Tank India Episode 4. The entity is founded by Sulay Lavsi from Ahmedabad, Gujarat.

The comfort wear brand targets Gen Z with its paramount USP being trendy prints and colourful designs.

Entrepreneur’s Ask INR 75 lakh for 4% Equity
Final Deal INR 75 lakh for 7.5% Equity
Final Deal Valuation (Pre Money) INR 10 Crore
Century’s insights

Bummer is involved in delivering eco-friendly, sustainability driven high-quality products. The company’s products are made from MicroModal fibres, and soft material to enhance comfort level for the consumer.

Moreover, the product is aggressively priced and is being channelized through major ecommerce platforms.

The valuation estimated by the Sharks seems appropriate as Bummer has immense potential in terms of demand from GenZ. Moreover, there are fewer players focused on this space, which is a positive.

Disruptive pricing aimed at enhancing the affordability of the products for the Gen Zs, makes it a winner. Online commerce, branding and digital marketing would help Bummer upscale.


HECOLL, the acronym for Healthy Cover for All, is founded by Deepthi Nathala — a resident of Hyderabad, Telangana. The business idea was pitched in Shark Tank India Episode 6.

HECOLL offers nanotechnology-based fabric across various verticals, including Covid Care, Baby & Mama Care, Head Care, Lifestyle Fabric Items, to mention a few.

Entrepreneur’s Ask INR 1 Crore for 1% Equity
Final Deal No Deal
Final Deal Valuation (Pre Money) -
Century’s insights

HECOLL is involved in delivering clothes from nanotechnology-based fabric that protects the user from pollution.

The fabric’s advanced quality appears to be of a limited usage, as of now. The scope of business seems to be restricted to B2B – hospitals, for the time being.

The technology implemented is way too advanced and looks ahead of time while reflecting on commercialisation of the product.

The commercial viability of the offerings can be justified with economies of scale, and competitive pricing.

However, the pricing is high, which isn’t favourable considering the scalability from a B2C business perspective. This might have invited rejection from the Sharks.

Disclaimer: Century Financial Consultancy LLC (“CFC”) is the presenting sponsor of Shark Tank India. The views expressed in the article solely belong to the Company and do not reflect the views of Sony TV ME, its affiliates, or any of the participants on the show. This article is marketing material and has been prepared by individual(s), marketing and/or research personnel of CFC. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is purely a marketing communication. CFC will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on this information. All views expressed herein are subject to change without notice. CFC may have issued other reports, analysis, or other documents expressing different views from the contents herein.